Sex Sells
FHS-2450-F12 Term Paper
Advertising is a billion dollar a year industry.
Each corporation vies for the most clever ad campaigns and wittiest slogans. Sex
experts all over the world will vouch that the most sensitive and responsive
zone in the human body is the brain and that is what advertisers aim for every
time. The human mind is hard wired to notice sexually relevant information so
ads containing sexual content get noticed. Sexuality is a fundamental
characteristic of people that has strong influence on their thoughts, behaviors
and actions. “These important variables include attention, feelings about the
ad, and about the brand, memory and intentions to purchase the advertised
product. (Baranski, 2003) Sexual appeals are persuasive appeals that contain
sexual information assimilated within the overall message. This information
conveys sexual information that varies in its form and meaning.
A person’s sexuality shapes his/her approach to
the world, interactions with others and ones own self perceptions. For many of
us sex is fundamental to human experience and a necessity just like intimacy and
the desire to be attractive and admired by others. People also succumb to the
age old advertising tactic of “buy this get this” imagery used in ads.
In an effort to grab the attention of a consumer,
advertisers must appeal to some human aspect whether it be through the use of
humor, emotion or sex. Sex has become the most preferred and by far the most
effective tactic in advertising because it plays upon the most biological needs
of every human being.
Sex in advertising is the use of sexual interest as a
tool of persuasion to draw interest to a particular product for the purpose of
sale. (http://en.wikipedia.org/sex_in_advertising) Sex in advertising can be considered media
messages (television commercials and magazine ads) containing sexual information
used for persuasion of selling brands or goods. Businesses now rely heavily on
the latest innovation, cutting-edge ideas, expert knowledge and the ability of
suppliers to help chart pathways toward continued marketing success in the
future. It is a given that revealing a small glimpse of cleavage or a hint of
anatomy will perk up interest. Studies show the increase in sexual imagery over
a decade of analysis is attributed to products that have already featured sexual
context. Alcohol, entertainment and beauty round op the top three responsible
for the increase, studies also show sex is primarily used to sell low-risk
products customers most often purchase on impulse. Products not using sexual
content in their ads were most often charitable organizations and computer
companies. When sexuality is used in advertising, certain values and attitudes
towards sex are being“sold” to consumers along with the products.
Each corporation vies for the most clever ad campaigns and wittiest slogans. Sex
experts all over the world will vouch that the most sensitive and responsive
zone in the human body is the brain and that is what advertisers aim for every
time. The human mind is hard wired to notice sexually relevant information so
ads containing sexual content get noticed. Sexuality is a fundamental
characteristic of people that has strong influence on their thoughts, behaviors
and actions. “These important variables include attention, feelings about the
ad, and about the brand, memory and intentions to purchase the advertised
product. (Baranski, 2003) Sexual appeals are persuasive appeals that contain
sexual information assimilated within the overall message. This information
conveys sexual information that varies in its form and meaning.
A person’s sexuality shapes his/her approach to
the world, interactions with others and ones own self perceptions. For many of
us sex is fundamental to human experience and a necessity just like intimacy and
the desire to be attractive and admired by others. People also succumb to the
age old advertising tactic of “buy this get this” imagery used in ads.
In an effort to grab the attention of a consumer,
advertisers must appeal to some human aspect whether it be through the use of
humor, emotion or sex. Sex has become the most preferred and by far the most
effective tactic in advertising because it plays upon the most biological needs
of every human being.
Sex in advertising is the use of sexual interest as a
tool of persuasion to draw interest to a particular product for the purpose of
sale. (http://en.wikipedia.org/sex_in_advertising) Sex in advertising can be considered media
messages (television commercials and magazine ads) containing sexual information
used for persuasion of selling brands or goods. Businesses now rely heavily on
the latest innovation, cutting-edge ideas, expert knowledge and the ability of
suppliers to help chart pathways toward continued marketing success in the
future. It is a given that revealing a small glimpse of cleavage or a hint of
anatomy will perk up interest. Studies show the increase in sexual imagery over
a decade of analysis is attributed to products that have already featured sexual
context. Alcohol, entertainment and beauty round op the top three responsible
for the increase, studies also show sex is primarily used to sell low-risk
products customers most often purchase on impulse. Products not using sexual
content in their ads were most often charitable organizations and computer
companies. When sexuality is used in advertising, certain values and attitudes
towards sex are being“sold” to consumers along with the products.
Sex in advertising often uses women in some sort
of sexual behavior more often than men to sale a product. While some advertisers
are making an attempt to portray men in more feminine roles, we still see
advertisements that primarily target female consumers as those who are still
controlled by men. Sex in advertising uses various levels of explicitness and
intensity depending on the product or products that are advertised. These
advertisements can be extremely graphic, leaving very little to the imagination
or they can be subtle and implicit. The variety in explicitness and intensity is
important to consider because it plays into the type of response being solicited
from the targeted audience. Highly intense messages at times can be perceived as
offensive more often than low intensity messages.
For example Gucci Clothing Company has been
responsible for many controversial ads depicting explicit sexual images. The
2003 “G-Spot” ad caused quite a stir. It shows an image of a female standing in
front of a man who is pulling her underwear down to reveal the companies emblem
shaved into her pubic hair. The women is shown way more sexualized than the man
and it is easy to see the man has power over the woman. Studies show women are
used to sale products most often when pitching sex. 93% of all beauty ads
feature females. The remaining ads have no models. Sexy ads work as beauty and
good looks turn people on. Attractive models and fanciful words draw desired
attention. Advertisers know that enchanting models serve to promote the argument
to buy the product or particular brand. The message is clear; ultimately good
looking people use the brand therefore if you use it the brand will make you
good looking too.
There are several different types of strategies
used by advertising companies when introducing sexual content. Nudity/Dress:
refers to he amount and style of clothing worn by models. It can include
revealing displays of the body, attire that ranges from tight-fitting barely
there clothing to underwear and lingerie or complete and total nudity.
Physical Attractiveness: refers to the general level of the model’s
physical beauty, body type and size, and can even incorporate facial beauty,
complexion, smile, hair, and weight. Sexual Behavior: refers to the
individual and the interpersonal sexual behavior. This can include flirting, eye
contact, posture, and body language, as well as non-verbal and verbal
communication. Sexual interaction between two or more people typically including
hugging, kissing, voyeurism, and more intimate forms of sexual behavior.
Sexual Referents: are illusions and references to objects and events that
have sexual meaning by means of double intention and innuendo. It can also
include factors that enhance or contribute to sexual meaning. Such as lighting
and design elements. Sexual Embeds: are contents interpreted as sexual at
the subconscious level. These can include the use of words like sex, nonsexual
objects that do not imply sexual body parts or actions and small images of
genitalla, body parts and people.
(Reichert, 2002)
A recent study conducted at the University of Georgia looked at sexual
ads that appeared in magazines over a period of 30 years and found with each
year the sexier and raunchier the ads the higher the sales. Advertisers use sex
because it has been proven to be very effective. People are naturally hard wired
to notice sexually relevant information so ads with sexual content get
noticed. In an effort to see the use of sexual content in advertising at
work I conducted a study. I browsed through over 20 magazines from the last
decade. Looking at full page ads published between 1999 and 2012 in popular
magazines Cosmopolitan, Redbook,
Esquire, Playboy, Maxium, Allure, Newsweek and Time. Sexual imagery was
found 25% of the time. Using sex to sale everything from Alcohol to Flip-flops.
I then asked two of my friends to view a portfolio of
magazine ads complete with glossy color photos and to give a completely
objective opinion of whether or not the ads made the product more or less
appealing. Did the illusion of sex have any bearing on the decisions they made
regarding the product? Why or why Not? I chose these two friends because they
are total opposites.
Amy, 35 is a single account manager for a large corporate banker. She is
very into her career and is also very liberal sexually. She has a boyfriend
living in Las Vegas, who she flies out to see once every
couple weeks. She also has a man she sees who lives in a high rise condo down
town. Amy also really enjoys wine and watching erotic
porn.
Kaysie, 34 is a married stay at home mother who is actively involved in
volunteer work at her oldest daughter's school. She was pretty wild in high
school dated and partied a lot but once she met her husband, Todd she settled
down and transitioned into the mother/wife role quite effortlessly. She cannot
remember the last time she had a glass of wine and states although she has never
watched erotic porn is interested in what she may possibly be missing. She does
mention that she recently read "50 Shades of Gray." and had a hard time getting
her laundry and dishes done.
of sexual behavior more often than men to sale a product. While some advertisers
are making an attempt to portray men in more feminine roles, we still see
advertisements that primarily target female consumers as those who are still
controlled by men. Sex in advertising uses various levels of explicitness and
intensity depending on the product or products that are advertised. These
advertisements can be extremely graphic, leaving very little to the imagination
or they can be subtle and implicit. The variety in explicitness and intensity is
important to consider because it plays into the type of response being solicited
from the targeted audience. Highly intense messages at times can be perceived as
offensive more often than low intensity messages.
For example Gucci Clothing Company has been
responsible for many controversial ads depicting explicit sexual images. The
2003 “G-Spot” ad caused quite a stir. It shows an image of a female standing in
front of a man who is pulling her underwear down to reveal the companies emblem
shaved into her pubic hair. The women is shown way more sexualized than the man
and it is easy to see the man has power over the woman. Studies show women are
used to sale products most often when pitching sex. 93% of all beauty ads
feature females. The remaining ads have no models. Sexy ads work as beauty and
good looks turn people on. Attractive models and fanciful words draw desired
attention. Advertisers know that enchanting models serve to promote the argument
to buy the product or particular brand. The message is clear; ultimately good
looking people use the brand therefore if you use it the brand will make you
good looking too.
There are several different types of strategies
used by advertising companies when introducing sexual content. Nudity/Dress:
refers to he amount and style of clothing worn by models. It can include
revealing displays of the body, attire that ranges from tight-fitting barely
there clothing to underwear and lingerie or complete and total nudity.
Physical Attractiveness: refers to the general level of the model’s
physical beauty, body type and size, and can even incorporate facial beauty,
complexion, smile, hair, and weight. Sexual Behavior: refers to the
individual and the interpersonal sexual behavior. This can include flirting, eye
contact, posture, and body language, as well as non-verbal and verbal
communication. Sexual interaction between two or more people typically including
hugging, kissing, voyeurism, and more intimate forms of sexual behavior.
Sexual Referents: are illusions and references to objects and events that
have sexual meaning by means of double intention and innuendo. It can also
include factors that enhance or contribute to sexual meaning. Such as lighting
and design elements. Sexual Embeds: are contents interpreted as sexual at
the subconscious level. These can include the use of words like sex, nonsexual
objects that do not imply sexual body parts or actions and small images of
genitalla, body parts and people.
(Reichert, 2002)
A recent study conducted at the University of Georgia looked at sexual
ads that appeared in magazines over a period of 30 years and found with each
year the sexier and raunchier the ads the higher the sales. Advertisers use sex
because it has been proven to be very effective. People are naturally hard wired
to notice sexually relevant information so ads with sexual content get
noticed. In an effort to see the use of sexual content in advertising at
work I conducted a study. I browsed through over 20 magazines from the last
decade. Looking at full page ads published between 1999 and 2012 in popular
magazines Cosmopolitan, Redbook,
Esquire, Playboy, Maxium, Allure, Newsweek and Time. Sexual imagery was
found 25% of the time. Using sex to sale everything from Alcohol to Flip-flops.
I then asked two of my friends to view a portfolio of
magazine ads complete with glossy color photos and to give a completely
objective opinion of whether or not the ads made the product more or less
appealing. Did the illusion of sex have any bearing on the decisions they made
regarding the product? Why or why Not? I chose these two friends because they
are total opposites.
Amy, 35 is a single account manager for a large corporate banker. She is
very into her career and is also very liberal sexually. She has a boyfriend
living in Las Vegas, who she flies out to see once every
couple weeks. She also has a man she sees who lives in a high rise condo down
town. Amy also really enjoys wine and watching erotic
porn.
Kaysie, 34 is a married stay at home mother who is actively involved in
volunteer work at her oldest daughter's school. She was pretty wild in high
school dated and partied a lot but once she met her husband, Todd she settled
down and transitioned into the mother/wife role quite effortlessly. She cannot
remember the last time she had a glass of wine and states although she has never
watched erotic porn is interested in what she may possibly be missing. She does
mention that she recently read "50 Shades of Gray." and had a hard time getting
her laundry and dishes done.
1. Playboy Magazine (June 2011 issue) Men's cologne
Guess Seductive Homme Blue
Amy: “Holy hot, I bet that cologne smells as good as he looks. She is
all snuggled up to him and the sexual heat is evident. I find it interesting
that he is giving the camera seductive looks,, it is kind of like he is saying
that he can have her and you by wearing this cologne.”
“It sends the message to guys that every girl will fall all over them
if they wear it.”
Kaysie: “He has really pretty eyes and a nice nice body… Come to think
of it I have never seen a man I didn’t find attractive in a cologne ad… They are
sending the message that men will have women looking like that hanging all over
them if they wear this cologne.”
Danielle: “The ad is an example of both physical attractiveness and
sexual behavior. Both of these models are beautiful people and the message is
loud and clear. Beautiful people wear our product. Sexy men smell like this and
women can’t keep their hands off.. “
Guess Seductive Homme Blue
Amy: “Holy hot, I bet that cologne smells as good as he looks. She is
all snuggled up to him and the sexual heat is evident. I find it interesting
that he is giving the camera seductive looks,, it is kind of like he is saying
that he can have her and you by wearing this cologne.”
“It sends the message to guys that every girl will fall all over them
if they wear it.”
Kaysie: “He has really pretty eyes and a nice nice body… Come to think
of it I have never seen a man I didn’t find attractive in a cologne ad… They are
sending the message that men will have women looking like that hanging all over
them if they wear this cologne.”
Danielle: “The ad is an example of both physical attractiveness and
sexual behavior. Both of these models are beautiful people and the message is
loud and clear. Beautiful people wear our product. Sexy men smell like this and
women can’t keep their hands off.. “
2. Newsweek Magazine (February 2008) Lip Moisturizer
Nieva Kiss of Softness
Amy:“I like how the couple is going in for a kiss in front of a fire…
Everyone knows no one wants to kiss someone with gross chapped lips. I get the
message that if I use this product I will be kissed a lot by hot men in front of
fireplaces… “
Kaysie:“I like how the models are relaxed. He hasn’t shaved in a while
and they are cozy… I want men to want to kiss me so I would so but this lip
balm. Even the name of the product... ‘Kiss of softness’ implies there will be a
lot of kissing with use.”
Danielle:“What a classic idea. What company hasn’t exploited the use
of kissing with lip products? I also agree with Kaysie the name alone implies
sexual content.”
Nieva Kiss of Softness
Amy:“I like how the couple is going in for a kiss in front of a fire…
Everyone knows no one wants to kiss someone with gross chapped lips. I get the
message that if I use this product I will be kissed a lot by hot men in front of
fireplaces… “
Kaysie:“I like how the models are relaxed. He hasn’t shaved in a while
and they are cozy… I want men to want to kiss me so I would so but this lip
balm. Even the name of the product... ‘Kiss of softness’ implies there will be a
lot of kissing with use.”
Danielle:“What a classic idea. What company hasn’t exploited the use
of kissing with lip products? I also agree with Kaysie the name alone implies
sexual content.”
3. Redbook Magazine (October 2012 Issue) Cigarettes
Newport Pleasure
Amy: “As a mom-smoker I found this ad all wrong. No woman I know wants
to be up close and personally in the face with a man who has just smoked a
cigarette, menthol or not. Also they are playing sports what’s the point of a
good workout if you are going to ruin your lungs with a cigarette?”
Kaysie: “I totally agree with all of the comments Amy made... No
matter how hot the model was I thing smoking is gross!!”
Danielle: “I found it interesting that because this was an ad for
tobacco and both of the individuals I had selected are non-smokers they already
had a pre-conceived notion about the ad. I can’t help but wonder if the comments
and attitudes would have been different if I had asked a tobacco
user.
Newport Pleasure
Amy: “As a mom-smoker I found this ad all wrong. No woman I know wants
to be up close and personally in the face with a man who has just smoked a
cigarette, menthol or not. Also they are playing sports what’s the point of a
good workout if you are going to ruin your lungs with a cigarette?”
Kaysie: “I totally agree with all of the comments Amy made... No
matter how hot the model was I thing smoking is gross!!”
Danielle: “I found it interesting that because this was an ad for
tobacco and both of the individuals I had selected are non-smokers they already
had a pre-conceived notion about the ad. I can’t help but wonder if the comments
and attitudes would have been different if I had asked a tobacco
user.
4. Cosmopolitan (February
2003 issue) Clothing
Gucci Clothing
Amy: “Wow!!! This ad really gets down to the bare idea. It is a very
clever campaign however I can see how it would cause total controversy… This is
by far one of the most sexual ads I have ever seen… “
Kaysie: “As soon as I looked at the ad I felt like I had seen porn.
Really it was over the top… I found it borderline if not totally offensive.”
Danielle: “I admit I could not resist adding this ad just to see what
the reaction would be. This is a Gucci ad that displays sexual interaction
between two people. The male is totally domination and the way that he is
yanking down the woman’s panties is very sexually aggressive. You cannot see the
woman’s face so you are left wondering what her reaction is. This ad totally
plays into the typical gender stereo types that men are more forceful and
initiate sexual activity more and women are submissive.”
5. Esquire
Magazine (January 2011 Issue) Women's Make Up
Ricky and Nicki for Viva Glam
Amy: “I love these two... they are so colorful and entertaining. How
could one not feel that if Nicki and Ricky buy this product why shouldn’t I? I
think she is in a pretty seductive pose and showing quite a lot of cleavage.”
Kaysie: “These two… I am not surprised that they are advertising this
product. Mac makes good stuff.”
Danielle: “Both of these stars are famous for their styles and good
looks. This campaign encourages it’s customers to buy their products to look as
good as Ricky Martin and Nicki, who are fashion icons and really popular.”
Magazine (January 2011 Issue) Women's Make Up
Ricky and Nicki for Viva Glam
Amy: “I love these two... they are so colorful and entertaining. How
could one not feel that if Nicki and Ricky buy this product why shouldn’t I? I
think she is in a pretty seductive pose and showing quite a lot of cleavage.”
Kaysie: “These two… I am not surprised that they are advertising this
product. Mac makes good stuff.”
Danielle: “Both of these stars are famous for their styles and good
looks. This campaign encourages it’s customers to buy their products to look as
good as Ricky Martin and Nicki, who are fashion icons and really popular.”
6. Woman's Day
(May 2005 Issue): Chewing Gum
Mentos Gum
Amy: “I guess if he was going to be fresh and naked he better have
good, minty gum in his mouth…because the breeze off his backside is probably
pretty fresh too,”
Kaysie: “Oh my goodness he is a streakier at a Soccer game… I had to
look twice. Shouldn’t this be a dirty mouth clean it up ad campaign?”
Danielle: “This ad was silly. He would be completely naked if it were
not for the large gum blocking one’s view… It is hard to concentrate on the fact
that ad is full of sexual innuendo and nudity because it is presented in such an
odd way.”
(May 2005 Issue): Chewing Gum
Mentos Gum
Amy: “I guess if he was going to be fresh and naked he better have
good, minty gum in his mouth…because the breeze off his backside is probably
pretty fresh too,”
Kaysie: “Oh my goodness he is a streakier at a Soccer game… I had to
look twice. Shouldn’t this be a dirty mouth clean it up ad campaign?”
Danielle: “This ad was silly. He would be completely naked if it were
not for the large gum blocking one’s view… It is hard to concentrate on the fact
that ad is full of sexual innuendo and nudity because it is presented in such an
odd way.”
7. Cosmopolitan
UK (August 2011 Issue) Flip-Flops
Havaianas
Amy: “If I buy these ugly rubber flip flops will a hot, Spanish man
come dance with me in my kitchen. If so.. SOLD.”
Kaysie: “That man is hot and sweaty… He has little clothes on… and he
is wearing flip flops… nice visual.”
Danielle: “I think it is interesting that they associate a hot dancing
scene with needing to wear flip flops… The man is built and has a very nice
physique. He is strong and lifts the women up off the ground to woo her. Strong
hot men wear Haviainas.”
UK (August 2011 Issue) Flip-Flops
Havaianas
Amy: “If I buy these ugly rubber flip flops will a hot, Spanish man
come dance with me in my kitchen. If so.. SOLD.”
Kaysie: “That man is hot and sweaty… He has little clothes on… and he
is wearing flip flops… nice visual.”
Danielle: “I think it is interesting that they associate a hot dancing
scene with needing to wear flip flops… The man is built and has a very nice
physique. He is strong and lifts the women up off the ground to woo her. Strong
hot men wear Haviainas.”
8. GQ Magazine
(September 2012 Issue) Alcohol
3AM Vodka
Amy: “I had to really look at this ad before I realized all those
colorful little people are in some very colorful and compromising positions.
This whole ad is sexual… I forgot they were even advertising alcohol… “
Kaysie: “if drinking this brand of alcohol allows you to do all this
until 3 am where the heck have I been this whole time?
Would I be able to clean house, do laundry, and still have a romantic
night?” … What liquor store do I find this at?”
Danielle: “This ad contains a lot of sexual innuendo and context.
Although you are unable to see specific sex acts it is all implied right there
in black and white.. No literally in yellow, orange, blue, red, green,… “
(September 2012 Issue) Alcohol
3AM Vodka
Amy: “I had to really look at this ad before I realized all those
colorful little people are in some very colorful and compromising positions.
This whole ad is sexual… I forgot they were even advertising alcohol… “
Kaysie: “if drinking this brand of alcohol allows you to do all this
until 3 am where the heck have I been this whole time?
Would I be able to clean house, do laundry, and still have a romantic
night?” … What liquor store do I find this at?”
Danielle: “This ad contains a lot of sexual innuendo and context.
Although you are unable to see specific sex acts it is all implied right there
in black and white.. No literally in yellow, orange, blue, red, green,… “
9. Cleo Magazine,
Europe (October 2012 Issue) Lotion
Nivea Skin-Firming Cellulite Gel-Cream
Amy: “This is the second ad from this same company, but for a
different product. They have a whole skin care campaign going on based on the
idea that if you use their product you will be in perfect condition for a man to
run his hands all over your cellulite free body… “
The ad sends the message that everyone using this product is having
intimate moments just like the ones pictured here.”
Kaysie: “Both the models
in this ad are good looking. Using their product will make you good looking to.
Men will want to touch you and not be concerned with your icky cellulite. As if
this model ever had cellulite a day in her life.”
Danielle : “This is another example of Physical attractiveness in ad
campaigns. Two attractive people promoting a beauty product for women that will
not only give good results but leave the consumer looking this beautiful as
well. “
Europe (October 2012 Issue) Lotion
Nivea Skin-Firming Cellulite Gel-Cream
Amy: “This is the second ad from this same company, but for a
different product. They have a whole skin care campaign going on based on the
idea that if you use their product you will be in perfect condition for a man to
run his hands all over your cellulite free body… “
The ad sends the message that everyone using this product is having
intimate moments just like the ones pictured here.”
Kaysie: “Both the models
in this ad are good looking. Using their product will make you good looking to.
Men will want to touch you and not be concerned with your icky cellulite. As if
this model ever had cellulite a day in her life.”
Danielle : “This is another example of Physical attractiveness in ad
campaigns. Two attractive people promoting a beauty product for women that will
not only give good results but leave the consumer looking this beautiful as
well. “
10. Your Health
(October 2012 Issue) Beer
Milwaukee’s Best Beer
Amy: “Honestly, how can you see a playboy bunny and not think of
sex?... I thought this was an ad for playboy magazine.. Or Hugh Heffner’s
birthday or Girls next door or something. Of course all the men that hang out at
the mansion drink this beer. Of course all the bunnies find it attractive and if
you drink it you will be a sexual icon just like Hugh… “
Kaysie: “Playboy bunnies-Sex plain and simple regardless of what is
being sold.”
Danielle: “I found it no surprise that a beer company would use a
playmate to promote its product. This ad operates on typical gender stereo
types. Men are only concerned about hot women in bunny costumes and beer.. And
women are forced to wear such revealing clothing to please her man.”
(October 2012 Issue) Beer
Milwaukee’s Best Beer
Amy: “Honestly, how can you see a playboy bunny and not think of
sex?... I thought this was an ad for playboy magazine.. Or Hugh Heffner’s
birthday or Girls next door or something. Of course all the men that hang out at
the mansion drink this beer. Of course all the bunnies find it attractive and if
you drink it you will be a sexual icon just like Hugh… “
Kaysie: “Playboy bunnies-Sex plain and simple regardless of what is
being sold.”
Danielle: “I found it no surprise that a beer company would use a
playmate to promote its product. This ad operates on typical gender stereo
types. Men are only concerned about hot women in bunny costumes and beer.. And
women are forced to wear such revealing clothing to please her man.”
The results are included and are uncanning. Sex sales. Period. I have
heard people say more than once in business and in life that it helps to be
attractive. It is no lie many people think beautiful people are more successful.
Maybe there is merit to this point. They definitely have the power to sway the
masses when it comes to shopping. But I also thing intellectual substance needs
to be of value to businesses, their customers and above all else to
ourselves
heard people say more than once in business and in life that it helps to be
attractive. It is no lie many people think beautiful people are more successful.
Maybe there is merit to this point. They definitely have the power to sway the
masses when it comes to shopping. But I also thing intellectual substance needs
to be of value to businesses, their customers and above all else to
ourselves